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Rates & pricing

Day rate calculator

A day rate is not eight times your hourly. You deliver about six focused hours in a real day, and a booked day blocks your whole calendar, which deserves a premium. This prices both honestly.

Your numbers
$

The rate you charge per billed hour.

6 is a strong full day. 8 is a myth.

%

A booked day means saying no to everything else. 10-30% is common.

How many booked days a full week would hold.

Results

Quote per day$648

Floor (hours × hourly, no premium)
$540
Full week
$3,240
Effective rate per delivered hour
$108

Estimate

The formula

Day rate = hourly × focused hours × (1 + premium). Week = day rate × days. The premium compensates the blocked calendar, not extra work.

What this ignores

Travel days, on-site expenses, and multi-week discounts (long bookings can trade premium for certainty). It prices a standard booked day, not an engagement contract.

FAQ

Why charge a premium for a full day?
Because a booked day has an opportunity cost scattered hours do not: you cannot take calls, squeeze in another client, or move it. Certainty for the client, rigidity for you; rigidity has a price.
Client says the day rate is more than 8 times my hourly. Now what?
Explain what a day buys: guaranteed availability, full focus, no context switching with other clients. If they only want cheap hours, sell them hours; the day rate is a different product.
Should long engagements get a discount?
A multi-week booking can justify trimming the premium, because it buys YOU certainty too. Keep the floor intact; discount only the premium, and say so explicitly in the quote.

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Precomputed answers for common amounts